ABOUT—RAVI
ABOUT
Hello everyone 👋
Hello everyone 👋
Hi, I’m Ravi Mahfunda. Senior Digital Product Designer with 5+ years of experience working on large corporates. I have a big vision to shape the design community by founding a nationwide online UX Design community called Design Jam Indonesia.
Specialized in creating high-quality and seamless experienced digital solutions through rapid & advanced prototyping, delightful micro-interaction, data-driven design, usability testing, and collaborative processes.
Experienced in working collaboratively with top-level stakeholders, product managers, developers, and research teams to create well-rounded design solutions.
Actively scale design standards within large organizations through various co-creation methods and abstract design guideline concepts.
Regularly facilitate design culture rituals like design critique, sharing sessions, and mentorship to implement a growth mindset within design teams.
Hi, I’m Ravi Mahfunda. Senior Digital Product Designer with 5+ years of experience working on large corporates. I have a big vision to shape the design community by founding a nationwide online UX Design community called Design Jam Indonesia.
Specialized in creating high-quality and seamless experienced digital solutions through rapid & advanced prototyping, delightful micro-interaction, data-driven design, usability testing, and collaborative processes.
Experienced in working collaboratively with top-level stakeholders, product managers, developers, and research teams to create well-rounded design solutions.
Actively scale design standards within large organizations through various co-creation methods and abstract design guideline concepts.
Regularly facilitate design culture rituals like design critique, sharing sessions, and mentorship to implement a growth mindset within design teams.
Outside Worksing ours
Outside Worksing ours
Simple-man with a
simple way to enjoy life
Simple-man with a
simple way to enjoy life
If you ask me “how do you enjoy your life?”
You will get a boring answer.
But trust me, im not feeling bored at all. I have a simple way in enjoying my life. I love basic the same routine to do throughout the years.
Quality time with my loved one is the most fulfilling to me.
We often have lazy date like watching TV and K-Drama, going to a karaoke to relieve stress. Going to nearby top local restaurant to find a good food.
We do go out for vacation, but rarely.
Either way, we are happy.
If you ask me “how do you enjoy your life?”
You will get a boring answer.
But trust me, im not feeling bored at all. I have a simple way in enjoying my life. I love basic the same routine to do throughout the years.
Quality time with my loved one is the most fulfilling to me.
We often have lazy date like watching TV and K-Drama, going to a karaoke to relieve stress. Going to nearby top local restaurant to find a good food.
We do go out for vacation, but rarely.
Either way, we are happy.
My Top 3s
Movie
Song
Food
Be with you
“Imagine your loved one coming from the the dead just to fix your messy life without her.”
The Greatest Showman
“Poor man going rich journey, but almost gone bankruptcy due to cheating from his wife”
Inception
“Adult Jack locked his wife in his dream because he cannot moved on. Hallucinating in 0 gravity places”
Recovery — James Arthur
“Song to sing when i feel want to scream”
Kataomoi — aimer
“My kind of sad and unrequited love song.”
Toddler — Taeyeon
“My workout song, grind hard outside soft inside”
OG Burger
“Perfect balance of food composition. Carbs, meat, veggie, and taste — simplified in one single bite”
Galangal Fried Chicken
“Indonesian authentic recipe, never bored of this fried chicken.”
Matcha Latte
“Japanese grass juice with a LOT of sugar and steam fresh milk — yummy”
My Top 3s
Movie
Song
Food
Be with you
“Imagine your loved one coming from the the dead just to fix your messy life without her.”
The Greatest Showman
“Poor man going rich journey, but almost gone bankruptcy due to cheating from his wife”
Inception
“Adult Jack locked his wife in his dream because he cannot moved on. Hallucinating in 0 gravity places”
Recovery — James Arthur
“Song to sing when i feel want to scream”
Kataomoi — aimer
“My kind of sad and unrequited love song.”
Toddler — Taeyeon
“My workout song, grind hard outside soft inside”
OG Burger
“Perfect balance of food composition. Carbs, meat, veggie, and taste — simplified in one single bite”
Galangal Fried Chicken
“Indonesian authentic recipe, never bored of this fried chicken.”
Matcha Latte
“Japanese grass juice with a LOT of sugar and steam fresh milk — yummy”
Working Experiences
Working Experiences
Deep diving in the UX industry for more than 5 years and active in building community.
Deep diving in the UX industry for more than 5 years and active in building community.
Senior Product Designer at Tamara • Shopping and Banking
Senior Product Designer at Tamara
Shopping and Banking
Aug 2023 - Now
Building shopping and growth experiences for shariah buy-now-pay-later service on KSA and UAE based company.
Improving CTR 12% by with redesigning search experiences with richer search results
Designed discount transition interaction from app to merchant site and increase discount apply rate by 17%
Designed end-to-end flow for Tamara Card
Building shopping and growth experiences for shariah buy-now-pay-later service on KSA and UAE based company.
Improving CTR 12% by with redesigning search experiences with richer search results
Designed discount transition interaction from app to merchant site and increase discount apply rate by 17%
Designed end-to-end flow for Tamara Card
Senior Product Designer at Vidio • Engagement and Browse
Senior Product Designer at Vidio
Engagement and Browse
Aug 2022 - Aug 2023
Working in Indonesia's largest video streaming platform. Building user engagement and gamification features and improving users’ browsing experiences to discover more relevant content.
Designed end-to-end gamified campaign journey “Treasure Hunt” with the objective to encourage users to consume content within World Cup 2022 euphoria
Improved main navigation to strengthen product value by defining design solid principles and reiterating navigation patterns.
Led collaborative project to build modular component for multiple type watch page for multiple contents type and orientation while collaborating with 3 different teams
Working in Indonesia's largest video streaming platform. Building user engagement and gamification features and improving users’ browsing experiences to discover more relevant content.
Designed end-to-end gamified campaign journey “Treasure Hunt” with the objective to encourage users to consume content within World Cup 2022 euphoria
Improved main navigation to strengthen product value by defining design solid principles and reiterating navigation patterns.
Led collaborative project to build modular component for multiple type watch page for multiple contents type and orientation while collaborating with 3 different teams
UX Designer at Tokopedia • Ads Platfom and Fintech
UX Designer at Tokopedia
Ads Platfom and Fintech
Aug 2019 - Aug 2022
Craft user-centered digital solutions for the biggest Indonesia e-commerce advertising platform and fintech marketplace.
Launched and maintained TopAds Banner Ads with > 60% adoption rate in the first 3 months
Improved discoverability and user awareness for the paylater widget on the product detail page with 2x CTR
Designed end-to-end journey for Gopaylateri Cicil from integrated activation to payment
Led standardization project of table components in design system across Tokopedia
Craft user-centered digital solutions for the biggest Indonesia e-commerce advertising platform and fintech marketplace.
Launched and maintained TopAds Banner Ads with > 60% adoption rate in the first 3 months
Improved discoverability and user awareness for the paylater widget on the product detail page with 2x CTR
Designed end-to-end journey for Gopaylateri Cicil from integrated activation to payment
Led standardization project of table components in design system across Tokopedia
Education
Telkom University, Associate Degree of Software Engineering
Telkom University, Associate Degree of Software Engineering
2016-2019 • GPA 3.89
2016-2019 • GPA 3.89
Side-hustle
Design Jam Indonesia, Founder
Design Jam Indonesia, Founder
#1 Biggest Indonesian Design Online Community
#1 Biggest Indonesian Design Online Community
Friends of Figma Jakarta, Community Advocate
Friends of Figma Jakarta, Community Advocate
Part of Figma global online community, based in Jakarta.
Part of Figma global online community, based in Jakarta.
